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Spencers Jewellers » Lladro

Brief introduction and history:

FlowersJuan, Jose and Vicente Lladro were born to a modest farming family in Almacera, a village just outside of Valencia, Spain. The Lladro brothers gained recognition locally when they began selling their porcelain products, specifically the flowers, to local manufacturers to be placed on lamps and vases as decorative items. The immediate growth in the 1960's afforded the opportunity to build what is now called the City if Porcelain in Valencia, Spain. It is home to some 2500 Lladro employees and is the International Headquarters for the company.

The Lladro inspiration comes from Literature, History, Legend, Nature, Mythology, Religion, Tradition.... and life.

"We want our works to be elegant, expressive, to ooze life and have feelings.
We want them to reflect the fine side of existence, the positive values of human beings, everything that dignifies life". Lladro.

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About the products

Finishes

Glaze:
If a piece is to have the glazed finish, it is taken to a spray booth and set on a turntable and the pale blue glaze is sprayed on evenly, hiding all colour. Once fired, the glaze crystallises and the colours reappear with the shiny finish recognised in Lladro.

Matte:
There are a few pieces in the matte finish. Matte pieces are either painted or unpainted figurines fired without the shiny glaze.

Flowers
Highly skilled artisans called Flower-Makers hand make the signature Lladro flowers, petal by petal from small bits of coloured clay.

  • Large flowers are created from the outside in.
  • Smaller ones are created from the inside out.
  • Stamens and pistills are bits of coloured clay forced through micro-screens to create textures true to nature.
  • Each flower is precisely placed into a predetermined position on the piece and secured by using the same porcelain paste used to create the figurines themselves.
  • Flowers are placed on the figurine after the glaze has been applied.
  • Glazing properties are mixed into the clay, not sprayed on as with the figurines

Firing - The Kiln

  • Each piece is studies to make sure all sections of the figurine are supported and each has enough room during firing.
  • A small hole is placed on the base of the piece in order to prevent combustion during firing. Sometimes a small particle of clay will be pushed inside the piece and is ultimately fired, making a "rattle" which is what Jose Lladro once referred to as a "Lladro bell".
  • Figurines spend over 20 hours in the kiln and are "cooked" at over 2500F.
  • Once the piece has survived the test of fire it has reduced its size by 18%-20%.

More on the Company

For more information on the Lladro company and products, visit the official Lladro website on www.lladro.com

When the three brothers, several decades ago, began to mould their first, humble, creations in clay, they brought together their personal experiences, turning them into something living with an essentially human meaning. The small workshop became a large company, the sculptures were perfected, gaining artistic importance, but the message nevertheless remained the same.

Today, like before, the three founding brothers are present in the day-to-day activities of the company, giving support both to the entrepreneurial management that always followed an innovative line, and to the creation of the sculptures.

To ensure continuity for their creative work, the brothers soon encouraged their children to follow in their path.

After a complete all-round education, the second generation gradually prepared themselves to take on responsibilities and face the complex tasks involved in managing an international company. In 1984, three of the children of the founders, one for each brother, joined the Board of Administration. Little by little, other members of the second generation have also joined the company.

Since September 2003, two children of each of the founding brothers are now on the Board of Administration: David and Juan Vicente for Vicente, Mamen and Maria Jose for Jose, and Rosa and Maria Angeles for Juan. The board is presided by Juan Vicente Lladro.

The new Lladro generation faces the future with the same outlook of ongoing progress as their fathers, keeping the flame of their artistic and human legacy alive.

Lladro was founded in 1953 when Juan, Jose, and Vicente, three brothers born of local farmers and endowed with great artistic talent, formed a small family company in the Valencian village of Almácera, Spain. Since then, Lladro has undergone an amazing metamorphosis from an artisan workshop to a huge firm of international scope enjoying continual growth. The company management has remained in the hands of the Lladro family, the owners of the firm, since its inception.

The creative team started out by adapting styles from past eras, but it was not long before certain characteristics appeared that would soon shape what was to become the unique Lladro style.



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